Electronic gifting is performed using various devices, servers, and other system nodes on a network. A gifting server and a transaction facility server associated with a transaction facility have access to the network. A donor's personal electronic device and a recipient's personal electronic device also have access to the network. Both the donor personal electronic device and the recipient personal electronic device may be enabled with the light-simulated barcode technology and/or NFC technology. Financial systems such as, for example, credit card systems, banking systems, and loyalty card systems may also have access to the network, or may be directly accessible to the transactions facility systems.