A method for providing recommended products from a customer relationship management (CRM) system is disclosed. The method embodiment includes receiving from a user system a message including a request for a product relevant to a customer affiliated with an enterprise, where the message also includes information identifying the customer, the enterprise, and/or a product purchased by the customer. The method also includes identifying suggested products based on information managed by the CRM system and related to the customer, the enterprise and/or the purchased product. A relevance score is determined for each of the suggested products based on relevance factors and social media influence factors, and recommended products are selected based on the relevance scores of the recommended products. Information identifying the recommended products is included in a response message that is transmitted to the user system.