Controlling images at hand-held devices using sensor input, for example, as detected by one or more orientation sensors in a hand-held computing device is described. In various embodiments images are displayed at a hand-held computing device according to orientation sensor readings observed at the device and before user input is received at the images. For example, two or more images with different opacities are superimposed and the opacities differentially varied as the hand-held device is tilted. In another example images are placed in a 3D space which is rotated as the device is tilted. In another example, a video is played either forwards or backwards according to an orientation of the device. In various examples the images are displayed as part of a web page by using a template in the web page to control the display of images according to sensor readings.