In a first embodiment of the present invention, a method of interpreting a situation of a user of an electronic device is provided, comprising: gathering social data related to the user; monitoring one or more physical sensors on the electronic device in order to gather physical data related to the user; mapping structured data in the social data and the physical data to internal data types; extracting features from unstructured social data; identifying attributes related to the features; obtaining values for the identified attributes; interpreting movement of the user by examining the physical data; and detecting a situation of the user by fusing the movement of the user with the identified attributes of the features of the unstructured social data and features of structured social data.