An MRE excitation apparatus (100) comprises an excitation device (110) that generates vibration, and a transmitter (120) that is made using a non-magnetic material and that, with one end-section being fastened to the excitation device (110) and the other end-section being connected with a living body (300), and that extends in direction that vibration is transmitted from the excitation device (110) and transmits longitudinal vibration from the excitation device (110) to the living body (300). The frequency of the vibration is 125 Hz or greater, the amplitude of the vibration is 0.2 mm or greater, and the primary natural frequency of the longitudinal vibration of the transmitter (120) is further on the higher side than the frequency band of the vibration from the excitation device (110).