An apparatus for making a smoking article, the smoking article having a rod of smoke able material (15) and a cylindrically wrapped layer of sheet material, comprises a holder (3) for holding sheet material, an embossing unit (8) configured to emboss sheet material drawn from the holder and an assembling station (14) for assembling the smoking article, configured to receive embossed sheet material from the embossing unit and to wrap the embossing sheet material at least partially around a part of the smoking article.