Methods, apparatuses and/or articles of manufacture are provided that selectively distribute location based service content for use by mobile devices with regard to certain indoor environment(s). In one example implementation, one or more computing devices generate data files that collectively represent an initial content for use by a mobile device with regard to an indoor environment, wherein at least one of the data files is generated based, at least in part, on one or more distribution schemes relating to the indoor environment. The one or more computing devices selectively initiates transmission of an indication to one or more mobile devices identifying that a shared data file corresponding to a seeded data file may be obtained from a first mobile device. The first mobile device and/or one or more of the other mobile devices may be identified based, at least in part, on the one or more distribution schemes.