A method, system and computer program product for coordinating the management of portal pages and its associated web content. A node is created in the portal database representing a draft of a portal page, where the node refers to a data structure that holds structured information pertaining to the portal content (e.g., portlet instances, layout, design). A shadow node associated with the portal page is created in the web content management system, where the web content of the portal page is associated with the shadow node. The shadow node refers to a data structure that stores information used to identify the portal page stored in the portal database. The portal page, after completing various tasks in the workflow process, is rendered by linking the web content of the portal page associated with its shadow node with the portal content of the portal page stored in the portal database.