A method and apparatus for temporal tagging of videos in response to identification of locations on the video where persons in a contact list of a user are identified in response to facial recognition. The temporal tags can be retained within the video, or contained separately in a metadata file having fields to indicate time locations in the video and identified persons seen at those locations. Use of the temporal tags allows for automatic distribution of content relevant to the recipient, based on their presence in the video, or of persons in the video of which they are interested.