Storing, building, managing, and controlling consumer personal information, including: building at least one level of personal information according to a standard; storing the personal information on a consumer rights locker; defining a scope of access under terms of a consumer to control access to the consumer rights locker; transmitting a plurality of parameters needed to access the consumer rights locker; receiving a request to access the consumer rights locker and the plurality of parameters; comparing the plurality of parameters to the scope of access; and granting access to the consumer rights locker when it is determined that the request is valid, wherein the request is valid when the plurality of parameters includes an access right that is consistent with information in the scope of access. Keywords include consumer rights locker and personal information.