Systems and methods are disclosed for extracting media content from social networking services and presenting the extracted content to an IPTV (Internet Protocol Television) user in a personalized and easy-to-consume manner. One or more feeds from social networking services that contain data pertaining to the user's social graph are monitored by a service in the IPTV domain for media content that meets preset criteria and preferences of the user. A social networking dashboard application is hosted in the IPTV environment and includes a user interface arranged with tools to enable the user to set preferences and specify tags that control various aspects of the media content extraction. The service can also monitor the social networking feeds in a real-time manner that enables creation of a knowledge base that is usable to present media content “trends” to the IPTV user.