The present invention relates to a method of analyzing user's behaviors based on a moving pattern of the user, and more particularly, to a method of operating a user information-providing server, in which behaviors of the user can be analyzed by providing information on user's emotion which varies depending on a moving pattern of the user, together with the moving pattern of the user, to the user or a counterpart. The inventive user information-providing server operating method provides information on user's emotion inferred using user's biological information obtained from a variety of sensors, information on a place where the user is positioned, and information on a counterpart, so that user's behaviors applicable to various fields can be accurately determined based on simple user's moving patterns and user information varying depending on the user's moving pattern. In addition, user's behaviors varying depending on the obtained counterpart information can be determined.