This application relates to a dilutable aqueous liquid cleaning composition, typically a dishwashing liquid, which comprises a plurality of surfactants, the surfactants including surfactant active components comprising from greater than 30% to up to 55% by weight, based on the weight of the composition, wherein the composition has a viscosity of 100 to 500 mPas as measured 25° C., and the composition is dilutable with water to form a non-gelling diluted composition having up to six times the volume of the undiluted composition and a viscosity within the range of 100 to 1600 mPas as measured at 25° C. at any dilution up to the six times dilution.