发明申请
- 专利标题： Eliciting A Customer's Product Preference Propensities Among Sub-Groups In A Social Network
- 专利标题（中）： 在社会网络中引导客户产品偏好偏好
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申请号： US13457668申请日： 2012-04-27
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公开(公告)号： US20130290109A1公开(公告)日： 2013-10-31
- 发明人: Zainab Jamal , Kay-Yut Chen , Filippo Balestrieri
- 申请人： Zainab Jamal , Kay-Yut Chen , Filippo Balestrieri
- 主分类号： G06Q30/02
- IPC分类号： G06Q30/02
摘要：
A method to elicit a customer's product preference propensities among sub-groups, with each of the sub-groups having multiple members based on at least one common attribute, begins when customer action data is collected through the actions of the customer in the sub-group. The actions include the customer's propensities to purchase a product while within the sub-group and the customers' responses to displayed marketing messages or surveys while within the sub-group. The customer action data collected in the sub-group is analyzed to determine a customer's product preference propensities in the sub-group. The customer is targeted, when within the sub-group, with an electronic display that includes at least one product that corresponds to the customer's product preference propensities within the sub-group.
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