A system associates different data types with a specific product using a unique identification tag that can be used in a product identification process. The system associates a unique identifier with a unique record related to an individual product, generates a unique identifier associated with an individual product, attaches a machine readable unique identification tag to the individual product, the unique identification tag being associated with the unique identifier and containing information associated with the individual product, associates the unique identifier with a unique record, stores the association and the unique record, receives a signal comprising the unique identifier and having been generated remotely by a device reading the unique identification tag, and generates, responsive to the signal, a user interface.