The present invention provides a broadband service nesting processing method and device, and a service application server. The method includes: receiving a service request message sent to a user equipment, and obtaining a service identity of a current service carried in the service request message; determining that service nesting is formed between a terminating call service and a service corresponding to the service identity of the current service; and evading the terminating call service according to a result of the service nesting formed between the terminating call service and the service corresponding to the service identity. A technical solution provided in an embodiment of the present invention can effectively avoid the occurrence of service nesting phenomena.