A method for hydraulically fracturing subterranean formations in a manner resulting in improved propping of fractures, particularly in ductile rock formations such as gas-containing shales having a high clay content. The method allows for improved hydrocarbon production. The method involves injecting a first fluid having a first proppant concentration into the subsurface formation to form a fracture, reducing the pressure in the fracture and allowing the fracture to substantially close, and injecting a second fluid having a second proppant concentration into the fracture to re-open the fracture. The second proppant concentration is greater than the first proppant concentration. A portion of the proppant is effectively retained in the reopened fracture.