To provide a toner, which contains: base particles each having a core-shell structure, where a core of the base particle contains crystalline polyester, non-crystalline polyester, a colorant, and a releasing agent, and a shell of the base particle contain a resin, wherein the toner has thermal hardness of 0.5 to 1.8, wherein the toner has a softening index of 80° C. to 95° C., and wherein the toner has thermal retentiveness of 30° C. to 50° C.