Various embodiments of the invention relate to estimating the location of social network users. In one embodiment, a plurality of social media messages generated by a given user is received. A plurality of location features is extracted from the social media messages. Each of the location features is processed with at least one classifier from an ensemble of classifiers. A location classification is generated by each of the classifiers for each of the social media messages. Each classification comprises a location and a weight associated with that location. Once of the locations is selected from the location classifications as the location of the given user based on a combination of the weights of the location classifications.