Provided is technology which can prevent plunger deformation and further stabilize an intraocular lens insertion operation, even when an insertion tube section of an intraocular lens insertion apparatus has been further reduced in terms of the diameter thereof and has been made flatter. The intraocular lens insertion apparatus includes: a tip end region where a plunger comes into contact with an intraocular lens main body and an intraocular lens holding section; and a bar-shaped section extending from the rear end of this tip end region to the rear of the plunger. The bar-shaped section has a fixed thickness in the direction of the optical axis of the intraocular lens, and has an increasing thickness in a portion where the distance from the tip end of the tip end region is equal to or greater than a predetermined distance in a direction perpendicular to the optical axis direction and perpendicular to the plunger advancement direction.