An apparatus, a method and a system are provided, wherein the system includes an encoding engine to encode and/or compress one or more objects of interest within individual image frames with higher bit densities than the bit density employed to encode and/or compress their background. The system may further include a context engine to identify a region of interest including at least a part of the one or more objects of interest, and scale the region of interest within individual image frames to emphasize the objects of interest.