An embodiment of the invention provides context aware messaging. Such context aware messaging may include delivering communications (e.g., coupons, promotions) to mobile device users based on the device user's context (e.g., physical location, time of day and week, habits, tendencies, and the like). An embodiment includes sensing an environmental condition for a user; wirelessly communicating the sensed condition to a remotely located node; and receiving a context based communication in response to communicating the sensed condition to the remotely located node; wherein the context based communication corresponds to the sensed environmental condition. Other embodiments are described herein.