A method and apparatus are provided to facilitate sharing of content including, but not limited to, the sharing of content between people who are co-located. In the context of a method, an indication is received of the content to be shared with a recipient and context information indicative of an intended use of the content by the recipient is associated with the content. The method also causes a representation of the content and the associated context information to be shared with the recipient. The method may also generate the context information based on at least one of the location of the content, a recent action performed on the content or a change made to the content.