A glossing device for imparting gloss to a toner image formed on a recording medium includes a plurality of rollers, a looped, endless belt, a pressure member, a belt cooler, and a belt retention mechanism. The plurality of rollers is disposed generally parallel to each other, and includes a heat roller subjected to heating. The looped, endless belt is entrained around the plurality of rollers for conveying the recording medium in a longitudinal, conveyance direction thereof. The pressure member is disposed opposite the heat roller to press against the heat roller via the belt to form a glossing nip therebetween, through which the recording medium passes. The belt cooler is disposed inside the loop of the belt to cool the belt during movement between the glossing nip and the separation position.