A golf club iron having a thin front face which is supported by a biasly connected insert that is inserted into a perimeter groove defined in the body of the club which gives the thin front face added support. The insert has a flange about its perimeter, and the perimeter groove has an opening ledge. The insert flange is slightly larger in thickness than the ledge and when the insert is biasly pushed into the perimeter groove a mechanical connection is created between the insert and the body of the club.