A personal hygiene device is provided to assist a user to wipe him or herself, another, or an area of the home. The device contains a gripping head constructed of a flexible material and contains a gripping element, which may hold a wipe within it. The device also contains a rigid housing, and a pump at the opposite end of the gripping head, such that upon actuation of the pump increased fluid pressure inside the gripping head opens the internal grips to an extent that any wipe held therein will be released. In an embodiment of the invention, the housing contains a hinge so the unit may be folded for storage, or extended and locked in place for use.