The subject technology enables a user to create a point of interest based on a specified geolocation and allows one or more user to update the point of interest by posting messages. By way of example, the subject technology can provide an electronic map that enables the user to interactively choose the desired geolocation for the point of interest. Further, a user can create multiple points of interest for the same location, and have different audiences for each point of interest to the same location (e.g., a restaurant). This functionality provided by the subject technology also applies for multiple users creating points of interests to the same location. The subject technology designates a target audience for the point of interest. The target audience sets a scope of users that are permitted to view and post updates or messages to the point of interest.