The disclosed subject matter includes an electronic commerce platform for a user to buy and sell goods and services, as well as a social network platform for a user to socially interact with other users. The combination of these two activities enables the user to solicit information online from other users of the system prior to buying or selling a product or service. The user can also share purchase information as well as information about favorite products, services, sellers, etc. with other users. This interconnected relationship between social connections and buying and selling activities support an entire new set of information available to the community of users of the system and greatly improves their purchasing and selling decision making processes.