A method and apparatus generate and utilize a shortcut object providing direct access to the content view of the content items stored in a cloud server for sharing. A shortcut object generation method of a terminal served by a cloud server includes receiving a first information related to a first content view screen presenting objects representing content stored in a cloud server; displaying the first content view screen based on the first information; detecting an input signal requesting generation of a shortcut object on the first content view screen; extracting a second information related to the shortcut object from the first information; and generating the shortcut object for providing access to a second content view screen based on the second information, with the shortcut object including an access address to request the second content view screen.