Systems and methods are provided for controlling a dryer of a printing system. The system comprises a controller and a sensor. The controller is operable to determine a speed of a web of print media traveling through a dryer, and to apply power to a heating element of the dryer based on a power profile that models a non-linear relationship between power applied to the heating element and speed of the web. The controller is further able to determine a type of media for the web, and to select the power profile based on the type of media.