A content processing apparatus is provided. The content processing apparatus includes an input unit which receives high resolution content, a data processor which generates a video frame by processing the high resolution content, and a controller which, if an output resolution of a display panel, which is to display the video frame, is lower than the resolution of the high resolution content, controls the data processor to form an object corresponding to the high resolution content as an object for low resolution and add the object for low resolution to the video frame.