An ornamental display capable of improving the three-dimensionality of an enlarged virtual image group is provided. In the ornamental display 1, an image element pattern 20 constituted by two-dimensionally arranging a plurality of image elements 21 on a back surface of a transparent material 10 such as an acrylic board using transparent ink, and a light collecting element pattern 30 constituted by two-dimensionally arranging a plurality of convex lens-shaped light collecting elements 31 on the surface of the transparent material 10 are formed. The ornamental display 1 is characterized in that the light collecting element pattern 30 is formed so that the array pitch of the adjacent light collecting elements 31 gradually and continuously changes, thereby displaying an enlarged image of image elements 21 above the transparent material 10 while gradually and continuously changing the height thereof, constituting a three-dimensional enlarged virtual image group Z1 having a curved surface as a whole.