An image forming apparatus includes, an image forming device, a transporting device, a first medium holding device, and a second medium holding device. The image forming device forms an image on a print medium unwound from a roll. The transporting device is configured to transport the unwound print medium on a transport path facing the image forming device. The first medium holding device is disposed upstream of the image forming device in a medium transporting direction, and configured to hold the print medium on the transport path and retract to an open position for opening the transport path. The second medium holding device is disposed downstream of the image forming device in the medium transporting direction, and configured to hold the print medium on the transport path and retract to an open position for opening the transport path.