Example systems and methods of displaying content are described. In one implementation, a method identifies a content item capable of being displayed to a user. The method further identifies a graphical object having a first side containing first information and an opposite second side containing second information. The graphical Object is rotatable between displaying the first side and displaying the second side in response to a user activation of the graphical object. The graphical object is associated with the content item. A visual indicator is selected that identifies the association between the graphical object and the content item. The method associates the visual indicator with the content item and the graphical object.