Methods, systems, and computer-readable media for transforming marketing campaign designs into a format capable of importation into a content management system using domain ontologies. A computing device can receive a model flattened domain ontology and can create a vocabulary and content types for a CMS. Additionally, the computing device can receive a model-based marketing campaign design. Using the model-based marketing campaign design, the computing device can create an instance of a domain ontology and can transform the domain ontology into a flattened domain ontology using the model flattened domain ontology. The flattened domain ontology can be used to create instances of the content types in the CMS, and the CMS can facilitate the production, storage, and access of documents formatted to present the information from the model-based marketing campaign design in a user-friendly format.