The present invention discloses an interactive broadcasting method for a broadcasting system. The interactive broadcasting method includes emitting, by a broadcasting station of the broadcasting system, radio signals carrying a broadcast program via an air interface; receiving, by a broadcast service receiving module corresponding to the broadcasting station, the broadcast program via the air interface and a command for triggering a service introduced in the broadcast program; sending, by the broadcast service receiving module, a request related to the service to a service management device via a network-based interface; providing, by the service management device, the service for the broadcast service receiving module according to the received request via the network-based interface.