Disclosed herein are electric fireplaces comprising (a) a shade comprising a plurality of openings; (b) a reflector comprising a shaft and a plurality of flame-shaped reflecting elements; (c) a simulated fuel bed; (d) a light source; and (e) a flame display screen, wherein the flame display screen is located between the reflector and simulated fuel bed, and wherein the shade is located between the light source and the reflector so that light from the light source passes through the plurality of openings of the shade.