The present invention relates to a system and a method for a mobile broadcast service, a controller, and a method for driving the controller. The system for a mobile broadcast service forms an MBS zone only with base stations having user demand for an MBS. For example, when there is a request for an MBS from a base station, if an MBS zone already exists which is providing the requested MBS, then the corresponding base station is included in the previously generated MBS zone. In contrast, if there are no more users using an MBS via a base station that is part of an MBS zone, then the base station in question is excluded from the MBS zone. Thus, an MBS zone can be dynamically formed by including or excluding a base station, forming an MBS zone, on the basis of an existence of an MBS user.