An object of the present invention is to provide a magenta toner having high lightness and saturation and having spectral reflection properties having a wider color range.A magenta toner including magenta toner particles each including a binder resin and a colorant, wherein the colorant includes a compound represented by a formula (1): (wherein R1 and R2 represent an alkyl group or an alkoxyalkyl group, and at least one of R1 and R2 has not less than 7 carbon atoms.)