Invention Application
- Patent Title: Real-Time Bidding And Advertising Content Generation
- Patent Title (中): 实时招标和广告内容生成
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Application No.: US13725821Application Date: 2012-12-21
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Publication No.: US20140180815A1Publication Date: 2014-06-26
- Inventor: Richard Edward Chatwin , Murthy V. Nukala , Alan Coleman , Kiran Garaga Lokeswarappa , Srinidhi Ramesh Kondaji
- Applicant: Richard Edward Chatwin , Murthy V. Nukala , Alan Coleman , Kiran Garaga Lokeswarappa , Srinidhi Ramesh Kondaji
- Main IPC: G06Q30/02
- IPC: G06Q30/02
Abstract:
In one embodiment, a method includes receiving, in real-time, user information associated with a user of a client computing device. One or more user features are derived from the user information associated with the user. The one or more user features include one or more user intents. The one or more user intents are matched with one or more of a plurality of advertiser intents. The user information is determined to be accepted. In response to accepting the user information, an advertisement is generated based on the matching of the one or more user intents and the one or more of the plurality of advertiser intents.
Public/Granted literature
- US10192238B2 Real-time bidding and advertising content generation Public/Granted day:2019-01-29
Information query
