发明申请
US20140180823A1 VALIDATION OF MOBILE ADVERTISING FROM DERIVED INFORMATION 有权
从传播信息中确定移动广告

VALIDATION OF MOBILE ADVERTISING FROM DERIVED INFORMATION
摘要:
A system and method of validating an advertisement presented to an advertisement recipient via a mobile communication device includes presenting an advertisement for a product or service to a recipient via a mobile communication device, monitoring the geospatial location of the mobile communication device relative to some predetermined criteria, and inferring information about the reaction of the advertisement recipient to the advertisement on the basis of the monitored geospatial location information.
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