发明申请
- 专利标题: VALIDATION OF MOBILE ADVERTISING FROM DERIVED INFORMATION
- 专利标题(中): 从传播信息中确定移动广告
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申请号: US14081983申请日: 2013-11-15
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公开(公告)号: US20140180823A1公开(公告)日: 2014-06-26
- 发明人: James Richard Terrell, II
- 申请人: Canyon IP Holdings LLC
- 申请人地址: US DE Wilmington
- 专利权人: Canyon IP Holdings LLC
- 当前专利权人: Canyon IP Holdings LLC
- 当前专利权人地址: US DE Wilmington
- 主分类号: G06Q30/02
- IPC分类号: G06Q30/02
摘要:
A system and method of validating an advertisement presented to an advertisement recipient via a mobile communication device includes presenting an advertisement for a product or service to a recipient via a mobile communication device, monitoring the geospatial location of the mobile communication device relative to some predetermined criteria, and inferring information about the reaction of the advertisement recipient to the advertisement on the basis of the monitored geospatial location information.
公开/授权文献
- US09330401B2 Validation of mobile advertising from derived information 公开/授权日:2016-05-03
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