A Content Centric Network (CCN) communication method and an apparatus are provided. The method includes managing a Forwarding Information Base (FIB) indicating destinations to forward an interest message that requests content, which is performed by a CCN node, wherein the FIB includes at least one of a name prefix field indicating a content name, a face list field indicating destinations to forward an interest that requests content with the content name, and a congestion impact field indicating a relative time taken to receive the content from a corresponding destination in response to the interest message, receiving a first interest message, and forwarding the first interest message to at least one destination node determined by taking into account the congestion impact field.