To appropriately prevent a burn-in phenomenon when a still image such as an OSD screen is displayed on a display panel. When a menu screen is displayed on a video screen in a superimposed manner, a menu phrase in at least one of a left-eye video and a right-eye video is deleted on a menu background area. A time period in which a brightness difference between still pixels in a boundary between a menu background area and a menu phrase remains large is reduced, and thus the occurrence of the burn-in phenomenon can be prevented. However, the menu background area is constantly displayed without being deleted, so that screen flickering does not occur.