Provided is an electronic device including a plurality of oscillators (12) each of which outputs a modulated wave of a parametric speaker, a display (40) that displays image data, a recognition unit (30) that recognizes positions of a plurality of users, and a control unit (20) that controls the oscillator (12) to reproduce audio data associated with the image data, the control unit (20) controls the oscillator (12) to reproduce the audio data, according to a volume or a quality which are set for each user, toward the position of each user which is recognized by the recognition unit (30).