An object of the present invention is to provide an embroidery cloth presser which prevents a needle thread from being sandwiched between the embroidery cloth presser and a cloth to allow an embroidery frame to move smoothly and which also prevents inappropriate draw-in of the needle thread, that is, prevents a cross-over thread of the needle thread resulting from long-distance movement of the embroidery frame from remaining on an embroidery surface. An embroidery cloth presser is installed on a presser bar of a sewing machine to press a cloth to be embroidered and which includes a projection provided on a bottom surface of the cloth presser which contacts the cloth around a needle and forming, between the cloth presser and the cloth, a gap through which a needle thread passes.