The present invention is a conveying apparatus for the bi-directional guidance of one or more objects, ingredients, products, containers, packs or packaging components from a primary location to a secondary location. Matter, such as the objects, ingredients, products, containers, packs or packaging component, supplied to the conveying apparatus from the primary location are monitored and corresponding speed and directional values are determined that are indicative of the relationship between matter supplied to the conveying apparatus and the matter being guided by the conveying apparatus to the secondary location. Based upon the speed and directional values, the conveying apparatus may be managed for bi-directional guidance of one or more objects from the primary location to the secondary location.