Methods and apparatus provide for a Transformer that detects a selection to playback content and downloads a file in response to detecting the selection to playback content. The file is in a first format and includes a first reference to a location of secondary content that is in a first format that is incompatible with the first format of the file. The Transformer transforms the secondary content to a format compatible with the first format of the file and creates a second reference to the location of the transformed secondary content that is in the format compatible with the first format of the file.