A hybrid industrial vehicle (1) has as a main configuration: an engine (2); a cargo handling generator motor (3) used for cargo handling; a cargo handling apparatus (4) that can be driven by power received from both the engine (2) and the cargo handling generator motor (3); and a hybrid control system (8). The hybrid control system (8) suppresses an output of the cargo handling generator motor (3) according to a temperature of the cargo handling generator motor (3) during powering of the cargo handling generator motor (3), and suppresses a regeneration amount of the cargo handling generator motor (3) according to the temperature of the cargo handling generator motor (3) during regeneration of the cargo handling generator motor (3).