A system for rewarding a rider for achieving milestones having an insert attached to a top support member, front support member and rear support member of a frame of a non-motorized personal vehicle; a removable section removably attached to said insert so that when rider achieves a milestone, the rider can receive a reward in the form of a removable section from the vendor and attach the reward to the insert; and reward components taken from the group consisting of printed material, beads, lights, LED lights, streamers, ornamentation, colors, logos, pinwheels and pockets.