A display device configured to consume less power is disclosed. In one aspect, the display device includes a display panel comprising a pixel connected to a gate line and a data line, a data driver connected to the data line to apply a data voltage, and a gate driver connected to the gate line to sequentially apply a gate-on voltage. The display device additionally includes a signal controller configured to determine image data as corresponding to one of a motion picture, a still image, and a text screen. Furthermore, the signal controller is configured to drive the display panel, the data driver, and the gate driver at one of a motion picture frequency for displaying the motion picture, a still image frequency lower than the motion picture frequency for displaying the still image, and an ultra-low frequency of about 10 Hz or less for displaying the text screen.